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How a zoning bylaw could transform 500 apartment sites across the city

Posted in Appraisal, Bylaws / Regulations, Communications, Development, Exterior Building, Finance, Health & Safety, Housing, Industry Trends, Legislation, Newsworthy, Recreational

How a zoning bylaw could transform 500 apartment sites across the city

Sabina Ali has seen what can happen when high-rise communities are transformed into community hubs. As chair of the Thorncliffe Park Women’s Committee, she helped revitalize the tower-heavy East York neighbourhood’s local park and playground from a sub-par gathering space into a hot spot with new swings, a splash pad, and a tandoor oven. But doing so, Ali said, meant navigating city hall — a tricky process. Now, she’s among the many Toronto residents hoping a new zoning...

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5 WAYS TO SHOW YOUR RESIDENTS LOVE ON VALENTINE’S DAY

Posted in Communications, Housing, Marketing, Recreational

5 WAYS TO SHOW YOUR RESIDENTS LOVE ON VALENTINE’S DAY

Valentine’s Day is just around the corner! In honor of the holiday, we’ve come up with a few ways for you to engage with your community and show your love! 1. V-day Inspired Drinks – For those residents who are 21 and over, host a small cocktail hour in your clubhouse or common areas. For those residents who don’t feel like fighting the crowds and reservations, this will be a great alternative! Take it a step further by providing some appetizers and festive desserts. Need a little inspiration?...

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Pampered Pooches: Creating Pet-Friendly Multifamily Communities

Posted in Communications, Housing, Industry Trends, Newsworthy, Recreational

Pampered Pooches: Creating Pet-Friendly Multifamily Communities

Story by: Tim Blackwell  |  Property Management Insider Callie just seems to be spoiled rotten. She’s the Blackwells’ baby girl at the tender age of 8, and gets nothing but the best. A plentiful supply of bones and snacks are always a nudge of the paw away, and she has a fashionable Thunder Shirt in her wardrobe to calm her on those stormy nights. Callie is easily identifiable by her embroidered name on her collar and “overnight” bag. When mom and dad travel, she lounges in a suite (sometimes...

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The On-Demand Economy: Changing the Living Experience for Residents

Posted in Communications, Housing, Industry Trends, Marketing, Newsworthy, Payments Processing, Professional Services, Recreational

The On-Demand Economy: Changing the Living Experience for Residents

Story by Tim Blackwell  |  Property Management Insider Your residents demand what you have to offer, and they want to get it their way. Consumer desire to transact and interact via mobile devices is driving the latest industrial revolution, the “On-Demand Economy.” Sometimes referred to as the “Sharing Economy,” this on-demand market segment revolves around businesses providing goods or services to consumers largely through online platforms or applications. Businesses must be nimble and quick....

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What’s New In Social: Video Ad Performance, Algorithm Updates, Live Streaming

Posted in Communications, Housing, Industry Trends, Marketing, New Products, Newsworthy, Recreational, Technology

What’s New In Social: Video Ad Performance, Algorithm Updates, Live Streaming

By Leah Mendes & Amir Ellis  |  Property Management Insider It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is better equipped to engage your online audiences. Here’s what’s...

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Research Strategies for Multifamily

Posted in CMHC, Communications, Development, Employment, Finance, Housing, Industry Trends, Marketing, Newsworthy, Professional Services, Recreational, Technology

Research Strategies for Multifamily

Story by: Lindsey Schober  |  March 28, 2016 Before you can start any sort of marketing or advertising campaign for your community, you need to know your audience. Who is your renter? What are they into? Are they pet lovers, runners, both? Today, you need to know more about your targets than their basic demographic information. Knowing their likes, dislikes, tastes, lifestyle, where they are online and their interests gives you the ability to craft creative and powerful messages that break...

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The Hottest Trends in Multifamily Outdoor Living

Posted in Communications, Development, Exterior Building, Furnishings, Housing, Industry Trends, Interior Building, Maintenance, Marketing, New Products, Newsworthy, Professional Services, Recreational, Restoration

The Hottest Trends in Multifamily Outdoor Living

Story by:  Leah Mendes  |  March 28, 2016 Summer is right around the corner, and the weather isn’t the only thing heating up. New trends are on the horizon in multifamily, and apartment communities are finding new ways to bring the full indoor living experience outdoors. The National Kitchen & Bath Association identified outdoor kitchens and living spaces as the hottest trends in housing today, although it’s been popular for a few years. Americans began enhancing their outdoor living...

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Multifamily Technology Trends for 2016

Posted in CMHC, Communications, Finance, Housing, Industry Trends, Marketing, New Products, Payments Processing, Professional Services, Recreational, Security, Technology

Multifamily Technology Trends for 2016

Story by: Lindsey Schooner  | Zillow.com Once upon a time, your company built a website. Then you went paperless, started using social media and optimized for mobile. This year, will it be beacon technology or virtual reality? Your business doesn’t grow by staying the same, so here’s a look at the rental real estate technology trends that could be game changers in 2016. Technology as an amenity From dinner dates to food delivery, today’s renters use the internet for everything, and they expect...

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Selling the Sizzle to Deliver Value and Retain Residents

Posted in Communications, Housing, Industry Trends, Interior Building, Maintenance, Marketing, Payments Processing, Recreational, Technology

Selling the Sizzle to Deliver Value and Retain Residents

Story by: Tim Blackwell What distinguishes one multifamily community from the other today goes beyond exterior architecture or color choices for walls. The ability to provide residents with the tools to nurture their social lives or improve their living experiences with the same ease as an evening stroll is redefining what separates apartments. The Value of Resident Portals In the past, apartment neighbors really only got to know each other by being outside, chance meetings in the parking lot...

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Inside the Renter’s Brain : Know Your Audience

Posted in Communications, Finance, Housing, Industry Trends, Marketing, Newsworthy, Professional Services, Recreational, Technology

Inside the Renter’s Brain : Know Your Audience

Lindsey Schober NEW ORLEANS – Before you can figure out how to help your renters, you need to understand “The How” and “The Why” behind their behavior, according to Mary Kaye O’Brien, director of consumer insights at Zillow Group. O’Brien’s team is on track to complete over 20,000 consumer surveys this year, and she spoke to the 400+ audience members at the first-ever Zillow Group Multifamily Forum in New Orleans about the value marketing professionals can gain from consumer research. Through...

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