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Marketing

How to Produce Eye-Catching Photography in Multifamily that Attracts Renters

Posted in Communications, Housing, Industry Trends, Interior Building, Marketing, Newsworthy, Technology

How to Produce Eye-Catching Photography in Multifamily that Attracts Renters

A picture is said to be worth a thousand words. But when it comes to photography in multifamily, a shot featuring the property shouldn’t be that verbose. The right picture with the right angle, the right composition and the right lighting should send the very concise message to prospective renters that this is the place to be. For property management companies on a limited budget who aren’t fortunate to have a shutterbug on the payroll, visual story telling can be difficult. Posting a drab...

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CFAA Rental Housing Conference – Executive Roundtable now set

Posted in Association News, Bylaws / Regulations, CMHC, Communications, Development, Employment, Events, Finance, Housing, Industry Trends, Interior Building, Legal, Legislation, Maintenance, Marketing, Newsworthy, Professional Services, Real Estate Law, Rent Control, Senior Housing, Student Housing, Tax Law, Technology, Tenancy Law

CFAA Rental Housing Conference – Executive Roundtable now set

Join CFAA and landlords from across Canada in Vancouver this May 14 to 16. Hear what other rental housing leaders think is The Future of the Rental Housing Industry. Find out how other companies are solving new problems and seizing opportunities. Early registration closes this week! Book by Thursday, March 29 to save! Read on, or visit www.CFAA-RHC.ca for more information or to register! Education Sessions Sessions include: Economic Update – by keynote speaker Benjamin Tal Deputy Chief...

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Canada’s RioCan Sets Its Sights on High-Value Tenants

Posted in Appraisal, Communications, Development, Employment, Industry Trends, Marketing, Newsworthy

Canada’s RioCan Sets Its Sights on High-Value Tenants

Retail isn’t dead. In fact, it’s key to Canada’s RioCan Real Estate Investment Trust as the REIT tries to grow its way out of the sector’s decline. Canada’s biggest retail landlord expects growth of 2 to 3 percent in net operating income from long-held properties this year, Chief Operating Officer Raghunath Davloor said on an earnings call Wednesday morning. Growth was 2.1 percent last year. While some tenants “have failed to adapt or disappeared, many others are thriving and eager to expand...

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Renters pushed to the 905 as vacancies hit 16-year low: Report

Posted in Appraisal, CMHC, Communications, Development, Finance, Housing, Industry Trends, Marketing, Newsworthy, Rent Control

Renters pushed to the 905 as vacancies hit 16-year low: Report

Tenants eye 905 region as average rent in downtown Toronto hits $2,392 in final quarter of 2017. The squeeze on Toronto-region rentals is approaching strangulation with a constrained supply and climbing rents. Condo rents, which rose 9 per cent across the region in the last quarter of 2017 to $2,166 on average, are pushing tenants out of the downtown and into buildings in the 905 area, according to a report from market research firm Urbanation. Its data on rentals leased through the Multiple...

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Landlords hold all the cards in the rental market

Posted in Appraisal, Development, Finance, Housing, Industry Trends, Marketing, Newsworthy, Rent Control, Tenancy Law

Landlords hold all the cards in the rental market

Toronto’s low vacancy rate coupled with its rental supply shortage has resulted in bidding wars, and landlords are taking full advantage to squeeze every last penny out of their investments. Potential tenants typically have to present landlords with financial statements, letters of employment, and references, but as many desperate Torontonians are finding out, that’s no longer sufficient. “Nowadays with such fierce competition, we’re seeing a lot more added to the rental package that’s being...

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The Workplace Better Get Ready For Gen Z, The ‘Uber-Millennials’

Posted in Communications, Employment, Industry Trends, Marketing, Newsworthy, Professional Services, Technology

The Workplace Better Get Ready For Gen Z, The ‘Uber-Millennials’

They’re reinforcing the movement the millennials started by making employers rethink work, motivation, reward, engagement, commitment and trust. Meaningful and rewarding work is very important to Generation Zs, just like it is for their millennial brothers and sisters. And with Gen Z beginning to enter the workforce, now is the time to prepare so that your business benefits. As a bonus, you’ll likely increase your relationship with — and retention of — millennials. What Gen Zs are...

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Upcoming Events

Posted in Communications, Events, Marketing

Upcoming Events

GTAA – Annual Charitable Foundation Golf Tournament July 10, 10am Woodbridge – The Country Club GTAA Charitable Foundation Golf Tournament is being held at The Country Club on July 10th.  With a 10 a.m. shotgun tee off, our members enjoy a full day out on the links, which includes a continental breakfast, courtesy driving range, BBQ lunch, 18 holes of golf, cocktail hour and complete dinner, with tournament awards and prizes. For more details, contact lfisher@gtaaonline.com.   FRPO – Toronto...

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Unleash the Power of Video Marketing

Posted in Communications, Housing, Industry Trends, Interior Building, Marketing, Technology

Unleash the Power of Video Marketing

The capabilities of video in multifamily marketing stand alone as one of the most powerful tools for you and your community. While high-quality photographs continue to be an important aspect of the community evaluation process, the quick, informative nature of video has become increasingly popular among prospective renters. As a property manager, you must take advantage of video in your marketing strategy to effectively communicate with today’s consumers. Proper use of video marketing requires...

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Greenwin Cares Golf Classic

Posted in Communications, Events, Marketing, Newsworthy

Greenwin Cares Golf Classic

Greenwin is hosting the fifth annual Greenwin Cares Golf Classic. The charity event is being held on Tuesday, June 27, 2017 at the Angus Glen Golf Club in Markham, Ontario. Greenwin Cares (www.greenwincares.ca) raises money and awareness for revitalization initiatives and social programs that benefit people in priority neighbourhoods. Its objectives are to understand and isolate problems of suburban development, socioeconomic deprivation and cultural dislocation, and to open lines of...

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Neighbors Anonymous: Engaging Residents in Multifamily Communities

Posted in Communications, Exterior Building, Housing, Industry Trends, Marketing

Neighbors Anonymous: Engaging Residents in Multifamily Communities

Increasing renewals through engaging residents with their neighbours This is no time in the apartment industry for bashful property managers when it comes to ensuring the kind of resident satisfaction that drives renewals. Today’s apartment renters are more social butterflies than they’ve been in recent years, expecting a greater sense of community in the place they call home. They want better neighbors and more friends who live in the same place. But they can’t always make that happen on...

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