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Industry Trends

The growth puzzle: Why Canada’s economy is lagging the U.S.

Posted in Communications, Finance, Housing, Industry Trends, Newsworthy

The growth puzzle: Why Canada’s economy is lagging the U.S.

Economic growth in North America was unimpressive in 2013, and indeed over the past few years. The just-released gross domestic product (GDP) numbers for the 2013 fourth quarter gave the false impression that Canada (up 2.9 per cent annualized) is now outperforming the United States (up 2.4 per cent). This is a blip, and it won’t last. The Conference Board of Canada expects the Canadian economy to grow by 2.3 per cent in 2014 – up from a mediocre 1.7 per cent in 2013, but nearly a full...

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Giving Residents an “Effortless Experience”

Posted in Communications, Industry Trends, Maintenance, Payments Processing

Giving Residents an “Effortless Experience”

We have all heard that it is far cheaper (and easier for that matter) to retain a current customer or resident than it is to acquire a new one. How much simpler life would be for your leasing staff if every resident renewed their contract year after year? Actually, if that was the case, your leasing staff may be out of a job – bad example, but I think you’re picking up what I’m laying down. The big question then is – How do we convince our residents to renew their contract at our property year...

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GENERATION C

Posted in Communications, Industry Trends, Marketing

GENERATION C

We’ve discussed Generation Y, but have you heard of Generation C (Gen C)? This new force has made a powerful entrance into consumer culture, and describes people who care deeply about these four “C’s”: creation, curation, connection and community. They want their voices to be heard, and they take action by shaping and leading thought. Unlike other generations, Gen C is not defined by age. Rather, it is an attitude and a mindset that brings people together to form this group. Gen C is also...

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Lifecycle Marketing For Property Managers: A Three Part Series.

Posted in Communications, Industry Trends, Marketing, Restoration

Lifecycle Marketing For Property Managers: A Three Part Series.

PART ONE Who Is Your Perfect Client? While preparing to write this article, I did a quick Google (and even Bing) search for “Lifecycle Marketing for Property Managers.” I was completely flabbergasted to find no relevant blogs, articles, videos, or other web content related to this topic. Lifecycle marketing is not really a new concept. In fact, it is a critical part of running a successful business. During my 4+ years as an Infusionsoft consultant, trainer, and product documentation...

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Emerging Real Estate Trends 2014

Posted in Communications, Development, Finance, Housing, Industry Trends, Newsworthy, Professional Services

Emerging Real Estate Trends 2014

PWC and the Urban Land Institute recently launched a publication titled Emerging Trends in Real Estate 2014®. We have highlighted some the top trends and industry reports for the real estate market with an onus on data pertaining to the multi-residential sector. Top Trends for 2014 Cap Rates on the Rise Survey respondents agree that capitalization rates will stabilize or rise in 2014 depending on specific assets. To some extent, this will be a function of higher borrowing rates. “We have seen...

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7 Crucial Components of Multifamily Email Marketing

Posted in Communications, Industry Trends, Marketing

7 Crucial Components of Multifamily Email Marketing

Media and communication trends are growing by the minute and it’s affecting how people expect to receive information – quick and efficient. Consumers don’t want to be bombarded with too much information, just enough to make a decision on whether they would buy-in to the messages that brands and media are sending out. For apartment residents, the same mindset carries over to how they perceive multifamily email notifications. In a lot of ways, email remains the dominant channel. And if the...

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The Millennials are coming!

Posted in Communications, Housing, Industry Trends, Marketing, Newsworthy

The Millennials are coming!

Attracting a Millennial Tenant Base to Your Property Fast-moving,tech-savvy and discerning in style, members of the Millennial generation—or those born between 1980 and 2001—take plenty of time to assess their needs and wants before deciding on a living space. Whether they are coming from university lecture halls or settling into a burgeoning career, many 20- and 30-somethings crave a comfortable brand of communal living that accommodates their social lifestyle. That sociability is one reason...

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Hot Amenities for 2014

Posted in Development, Exterior Building, Industry Trends, Interior Building, New Products, Recreational

Hot Amenities for 2014

Gyms, movie theaters, and swimming pools are no longer on the top of the most-wanted amenities list. As more residents choose to rent as a lifestyle, they expect more services. Multi-Housing News talked to a panel of multifamily experts to discuss the latest amenities trends in apartment communities, and how rental professionals can keep up with the changing landscape. Focus on convertible spaces. Instead of dedicating a room to a movie theater or gym, create a multi-purpose room. Renters can...

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NAVIGATING THROUGH SOCIAL MEDIA

Posted in Communications, Industry Trends, Marketing

NAVIGATING THROUGH SOCIAL MEDIA

A lot has been written on the topic of social media marketing over the past few years. As a result, navigating through the various social media offerings has become increasingly difficult. Like all social strategies, there is not a ‘one-size fits all’ solution. The key is a long-term commitment – just like any other marketing plan. The other key is managing multiple networks and understanding how they overlap and how they are different. Owners and managers across Canada are using social...

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Will that be cash, credit or Bitcoin?

Posted in Finance, Industry Trends, New Products, Newsworthy

Will that be cash, credit or Bitcoin?

Now in its sixth year of existence, bitcoin is rising in popularity, value, and accessibility. The question remains, however, if the digital currency can realistically open new doors for international commerce. Bitcoin is a digital currency that hit the marketplace back in 2008.  Like other currencies, its algorithm-based exchange rate fluctuates daily. The currency is not backed by a central bank or government; as such, it cannot be stored in a bank. Tightly encrypted online accounts...

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